Your guide to Target’s in-house brands for kids and teens

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More than any other store, Target was the place I shopped for back-to-school supplies and clothing while growing up. From elementary school through college, I weaved through the aisles to pick up new backpacks and shoes, academic planners and pencil cases, and laundry hampers and bathroom caddies.

While you can shop top school and kids brands like Yoobi for desk supplies and Annie’s for healthy snacks, you should also be on the lookout for Target’s in-house, private label brands, which offer quality supplies and clothing at low prices.

There are more than 30 of these private label brands scattered throughout Target’s home, clothing, and household essential departments, but you should really focus on the eight below if you’re shopping with back-to-school in mind. Read on for a brief overview of what each brand specializes in and what you should buy from it.

Chances are, you live near a Target store. Instead of parking, going in, and shopping among the crowds of parents and kids also checking off their supply lists, you can shop everything online and take advantage of Target’s Drive Up pick up service. Or, enjoy free two-day shipping on any order over $35.

Here’s your cheat sheet to the Target in-house brands that will save you money on back-to-school shopping this year:

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