Target Opens Back-to-College Shop-in-Shops – Home Furnishings News
MINNEAPOLIS—Target is gearing up for the back-to-college season with shop-in-shops filled with dorm décor and 360-degree shoppable virtual reality dorm rooms.
The “grab-and-go” stations, stocked with merchandise from the retailer’s Room Essentials, Opalhouse, Project 62 and Heyday brands, will be available in more than 700 Target stores close to campuses, the company noted in its blog, A Bullseye View.
The 360-degree shoppable dorm rooms offer vignettes in various color combinations and styles. There’s a black-and-white dorm room, a peach dorm room and a blue dorm room, for example, each stocked with everything from bedding to lamps to wire storage tables. The “On to College” webpage offers additional product inspiration by category.
Small-format Target stores are situated on or near 23 college campuses and opening near Michigan State, the University of Washington and University of Kentucky, Lexington in the fall.
Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.